| Title | Stepping up in Developing Tourism for All |
|---|---|
| Writer | Tourism Policy Division |
| Subject |
Cheongju City Steps up in Developing Tourism for All
Cheongju City has decided to step up in its development of tourism for all, dedicating itself to the likes of developing sojourn-type tour resources that utilize historical and cultural content. In order to accomplish these objectives, the city has decided upon the following agendas as its directions for tourism policy for 2019, and will be carrying out various measures accordingly. ▶ The establishment of a tourism culture that encourages visitors to stay and enjoy together; ▶ The development of happy tourist attractions that enrich everyone’s value of life; ▶Enhancements to Cheongju City’s status as a tourist city through customized tour promotions and marketing measures; and ▶Invigoration of the tourism industry through festivals, etc. First, Cheongju City Tours, which were operated monolithically year-round last year, will now offer 2 courses – one in the spring and fall and one in the summer – that make the most out of each season’s unique charms. The city tours will be operated from March to November under the themes of Look around, Find out, Learn, and Feel. In particular, the Feel-themed course is linked with the National Museum of Modern and Contemporary Art Cheongju, which is Korea’s first storage-type art museum, and Cheonju National Museum, making it the ideal choice for those looking to enjoy culture while on tour. Meanwhile, the Cheongju City Tourism Association, launched in the form of joint public-private governance to revitalize community-driven tour businesses, has begun operating in earnest. As such, the association is expected to enhance the city’s autonomous capability of accommodating tourism and promote the development of tour businesses that let Cheongju’s unique colors shine. In order to pass on the historical value of King Sejong’s stay at Chojeong, the city has invested a total of KRW 15.5 billion in project expenses in the construction of King Sejong’sHaenggung Palace since 2014, and the construction will be finished this year in November. The palace is composed of the living quarters, office quarters, Hall of Worthies (Jiphyeonjeon), the Wangjajeon (living quarters of the prince), and 6 Hanoks (traditional Korean houses), turning it into a space where people can lodge and partake in various experiences. The operation of the Haenggung, including its management, enactment of ordinance, and selection of consignees will be prepared and carried out without setbacks. Just as it was the case last year, the King Sejong and Chojeong Mineral Water Festival was designated as a promising festival by Chungcheong-do. Now on its 13th year, the festival will be held this year at Chojeong Culture Park for 3 days from May 31 to June 2 to promote Chojeong Mineral Water, which is one of the 3 major mineral waters of the world, and contribute to the invigoration of tourism in Cheongju. Meanwhile, efforts to prepare sojourn-type tour resources have led to the establishment of nature-friendly tour paths, such as waterways, field paths, and village roads on the 14.8km section based around Okhwagugok Valley in the Miwon-myeon, Sangdang-gu region, and work on this project will continue on till 2020. Cheongju City believes that the creation of a tour path linked with the resources of Okhwagugok Valley, which encompasses the ideals of Confucianism, will allow the region to become a famed tourist site that meshes with notable resting sites such as Cheongseokgul Cave, Okhwadae Cliff, and Geumgwan Forest. Thus, the path is expected to help attract more tourists and help boost the regional economy. The city is also planning on amping up its online promotional activities as well. It will be carrying out a Cheongju Tourism Mobile Stamp Tour by utilizing its cultural tour resources. The Mobile Stamp Tour is an app that provides information on Cheongju’s main tourist attractions, and users can acquire stamps by going near the listed attractions thanks to the app’s location-based services. As the tourists succeed in completing the given missions, the app presents them with gifts, thus guaranteeing fun and a sense of accomplishment. In order to ensure the success of Cheongwon Organic Life Festival, which recorded 510,000 visitors and KRW 4 billion in agricultural and livestock sales last year, the city is taking various measures, such asimplementing a general management system and securing parking spaces. The festival, now on its 11th iteration, aims to bring citizens together and encourage tourism through the sales of environment-friendly agricultural and livestock produce and the promotion of the Cheongwon Organic Life Brand. The city is also planning on enacting various measures to help attract more foreign tourists, such as providing KRW 10 million in incentives to travel agencies, creating multilingual (English, Chinese, and Japanese) maps, and operating tourist information centers in Suamgol Village and Seongangil Street. Kim Yeon-seung, the director of Cheongju City’s Tourism Policy Division, stated, “We will devote ourselves to developing stories that contain regional resources and histories, such as by invigorating tourism by using Chojeong Mineral Water, and connecting these stories to tour resources”, and emphasized, “This year will see Cheongju City rising up as a tourist city through these efforts.” ▶ Inquiries: Tourism Policy Team, Tourism Policy Division (☎201-2043) |
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