| Title | A story of Cheongju traditional market (Wonmaru market) |
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| Writer | Market Distribution team of Job/Economy Department |
| Subject |
A story of Cheongju traditional market
- (3) The youngest market in Cheongju, Wonmaru market - A clean market is located in the large-scale apartment complex. Unique and funny name, 'Wonmaru' is originated from its location Bunpyung-dong used to be called as 'Wonmaru' in the past. In Goryo and Chosun dynasty era, when the government officers went to the local business trip, they called government inns as 'Won,' and it is told that there was Injaewon or Jeongjinwon in Bunpyung-dong area. Bunpyung-dong where Wonmaru market is located is the apartment concentrated area where over 80% of population lives in the apartments. As there are many family unit customers who have the high potential for consumption, there are many famous restaurants in Wamaru market. Since it is managed with indoor shops instead of street vendors unlike other markets, inside of the market is well arranged. Also, the market deals with small packed of side dishes and good quality of direct farming-products, so it is famous for many economic housewives to come in so frequently. The youngest merchants in Cheongju, ICT specialized market Wonmaru market is evaluated as the youngest market among Cheongju traditional markets. Hwayong Chung who had worked as the merchant president for the last six years started his president position at 38 years old, and the performance of the young merchant was remarkable to develop ICT specialized market as the young market. Through ICT business for traditional market that was supported with 20 million won in 2015, all the merchants finished ICT application education, and seven shops for clothing and livestock products in the market are running parallel on and offline sales using by mobile POS device. Also, Wonmaru market operates ICT cafe of traditional market at the first floor in customer support center that was built with 930 million won this March, and conference room installed with soundproof walls in the second floor is used for the stage of traditional percussion quartet and singing classes, so many community residents support it. Idea Shifting achieved regulatory reform and sharp increase of sales in the market! Wonmaru market is regarded as a representative model of regulatory reform, which is empathized the most in Park Geun-hye government. Though accessibility of Wonmaru market located beside a four-lane road crossing Musimseo-ro is better than other markets, it is not functioning well because it is hidden by buffer green blocking Musimseo-ro and Wonmaru market. Buffer green was installed to prevent the pollution upon the regulation, which inhibits the market activation. Nobody had not been successful to demolish buffer green with 6 times of City Mayor elections. Closely reviewing gains and losses from demolishing buffer green, Cheongju city decided to invest 120 million won to shift the trees from buffer green (160m long), and create the pedestrian road with resting area for the residents. As a result, it was transformed into the representative resting area in Bunpyung-dong where many social events like flea market are held. According to Wonmaru merchant community, the average sales of restaurants in the market increased over 30% after removing the buffer green. However, the regulatory reform was continued. Cheongju city permitted car parking for 24 hours at both sides of the Wonmaru market upon agreement with police department because of uncrowded traffic of Musimseo-ro, which is the only one in the province. Strengthening market competitiveness of side street market due to completion of development project. Wonmaru market was surprisingly nominated to be supported by the development program of the side street market in 2015. Cheongju city transformed Wonmaru market into the friendly market with the market revitalization fund with 520 million won. With a design specialized firm, it empathized the own identity of Wonmaru market by BI development, creating common sign, and improving the design of the stores. Also, the city created the special environments including setting up broadcasting facility, improving arcade illuminance, installing the new lights, creating real name signs of store owners, and cleaning the market, in order to create credible market environment for the customers. Especially, Wonmaru market plans to promote various cultural events by using the installed cultural stage through this project. The merchant community plans to open Musimcheon small music concert at 7-9PM on every second and fourth Friday by connecting with ART & LOVE Association, and will apply to the development program for culture tourism oriented market, so as to improve it as the best cultural market in Cheongju. ▶ Inquiry: Market Distribution team of Job/Economy Department (☎201-1381) |
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| 이전글 | Cheongju starts one-stop services for transfer of multi-cultural families, switching temporary places of residences |
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| 다음글 | Opening “LG-ro to Daishin-ro section” |