| Title | Cheongju-si,‘Consumer customized marketing outreach' |
|---|---|
| Writer | Department of gardening circulation Cheongwon life marketing team |
| Subject |
Sales promotion of "Cheongwon life brand" at Jeju… Promotion focusing on premium agricultural goods
As Cheongju-si is attracting people with its "Consumer customized marketing outreach", recently, the city visited Jeju where the Cheongwon life agricultural goods are popular and conducted sales promotion. In Jeju, the sales of Cheongwon life brand agricultural goods grew since the sales promotion in last years and boasts its brand power with over 100 million monthly sales and recording the highest sales per day. For that, the city authority is hosting sales promotion event in Jeju for 4 days from 17 to 20 to pioneer new sales route in Jeju. Cheongju-si is selling the representative agricultural goods of Cheongju such as Cheongwon life rice, zucchini, apple, pear, sweet potato by visiting Jeju-si Nonghyup, Hagui Nonghyup and Jeju-do office. Especially, Mayor Lee Seung Hoon visited the event on 17th, at 3PM and spent busy time giving free bar rice cake samples made up of Cheongwon life rice along with Nonghyup workers, presented promotional rice to customers who bought rice, and promoted premium agricultural goods produced in Cheongju-si to people of Jeju-do. Also, he visited Cheonhyehyang and Redhyang farmhouse at Aewol-eup, Nabeup-ri to listen to exemplary cases and sales conditions and proposed how to apply to Cheongju agricultural industry. On 18th, officers of Cheongju-si cooked meal with Cheongwon life rice at Jeju-do office to provide free meal to workers, and hosted direct trading market with discount sales which received great response. Also, authorities including President Shin Tae Bong of Chungbuk people's association joined the event to promote premium brand agricultural goods of hometown and impressed people. Before this, from November 10 to 12, Hagui Nonghyup and Aewol Nonghyup of Jeju-si Aewol-eup which has signed sisterhood with leaders of Cheongju 4-H promoted and soled Cheongju premium agricultural goods such as Cheongwon life rice and apple. Head of Cheongju-si gardening circulation department You Oh Jae said "when the price of rice decline, the rice produced in the region must be consumed at the region", and "to solve the problem, the city will expand its sales to consumption site such as Jeju or capital area including Seoul, and expand sales with more aggressive marketing in domestic and foreign market by expanding export." ▶ Inquiry : Department of gardening circulation Cheongwon life marketing team(☎043-201-2221) |
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