| Title | Cheongwon Life Rice, delivered even to the Blue House |
|---|---|
| Writer | Gardening and Distribution Division |
| Subject |
Cheongwon Life Rice, delivered even to the Blue House
- As the high satisfactory result in a taste survey with the employees of the Blue House, the Cheongwon Life Rice will be delivered to the Blue House - The Cheongwon Life Rice, a cooperative brand for agricultural and regional products of the integrated Cheongju-si, has been put under rigorous on-the-spot inspection and through rice taste tests, and has been selected as the delivered rice to the Blue House. The City had done a survey about the taste of the Cheongwon Life Rice with the employees of the Blue House after the on-the-spot inspection by the Blue House officials, and the result was quite satisfactory. So it was known that the rice was selected to be delivered to the Blue House. The delivery to the Blue House of the rice is attributed to the active cooperative marketing of a number of hometown officials in the Seoul Office, Hometown alumni of Cheongju-si at Seoul, regional agricultural cooperative federation. The City expects the delivery to the Blue House of the Cheongwon Life Rice to be a favorable factor to sell the Rice, meantime the rice is sold in the discount chains of the capital area recently. The Cheongwon Life Rice is systemically quality controlled from production, purchasing, processing and to distribution, and a single variety of rice (chuchong variety, also called as Akibare) for the contract cultivation was selected to nurture the rice one of the best representative national brand. A City Official commented "we will make our best efforts to increase the income of the farmers in our city by promoting the brand awareness through continuous quality control and marketing." The Cheongwon Life Rice is sold in 140 stores of Home Plus, 15 stores of Lotte Mart in the capital area, and 4 stores of E Mart in Seoul, and gained a big popularity from the consumers in the discount stores. ▶Inquiry: Cheongwon Life Marketing Team of Gardening and Distribution Division (☎201-2221) |
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